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Jennifer (Davis) Roush
Jan 27, 20212 min read
Ghosts of Recruiters Past
If you’re in basically any industry that uses recruiters and headhunters – you’ve probably experienced this. You get an e-mail or...
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Jennifer (Davis) Roush
Jun 26, 20193 min read
The one time you can believe what you see on TV: How pharma makes ads
Read about how you can create a pharma tv ad that doesn't have 3 minutes of ISI and a nondescript couple walking on the beach.
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Jennifer (Davis) Roush
Jun 17, 20193 min read
The peculiar task of writing high-science ads for an audience without a medical degree
In 2019, more people than ever before are researching health-related subjects online. An estimated 80% of internet users (that's 93...
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Jennifer (Davis) Roush
Jun 13, 20192 min read
From patient to writer
Once I had the courage to speak out, I found that writing about a disease I had was one of the most rewarding experiences of my career.
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Jennifer (Davis) Roush
Jun 21, 20182 min read
Controversial opinion: sometimes creativity is subjective
Les Demoiselles d'Avignon (The Young Ladies of Avignon) was a pretty controversial piece of artwork when Picasso first shared it with the...
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Jennifer (Davis) Roush
Aug 6, 20172 min read
Social media: it doesn't need to be a restricted area in pharma advertising
Nothing makes a pharma client cringe more than mentioning social media during a tactic brainstorm. The challenges they may face with a...
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